What’s the most important thing a person can do to help an indie author out? Review the book on Amazon, Goodreads, and anywhere else you might leave reviews.

It seems like such a small thing, but think about it: Independently published authors don’t have a publishing house with a marketing department. There’s no book tour. There’s no write-up in the New York Times. Oprah hasn’t even read it yet.

But who has read it? You! You could tell your friends about this book you just read, and maybe a few of them will listen and buy it themselves. Or, if you posted a review on Amazon, you could tell your hundred-thousand closest friends about this book you just read. Maybe a few of them would listen. What’s the difference? A “few” of a hundred thousand is a lot of people.

Digital word of mouth: it’s the only real way that word of a new book can spread.

Give it a try yourself: Post a review here.